Founded by Joanna Ellner, an award-winning beauty editor and acupuncturist, REOME's mission is two-fold: to invigorate stress-compromised skin with highly-specialised, potent formulas, and to redefine skincare as a tool for self-connection. Each REOME formula is launched as a solo hero; slow-made, iterated, perfected and responsibly developed over time, to better meet the needs of our ever more conscious skincare community and ensure optimal efficacy. 

It is our founding belief that to justify the existence of skincare in a saturated world, it must be superlative in every way. It must tangibly revive and invigorate skin, and restore equilibrium. “REOME is a coalescence of everything I know about skincare, paired with my love for self-cultivating rituals. I created it to meet our evolving needs in a hyper-digitised world. I've tried thousands of formulas over the years – nothing has kept my skin as healthy and glowing as this.” — Joanna Ellner, Founder

Founded by Joanna Ellner, an award-winning beauty editor and acupuncturist, REOME's mission is two-fold: to invigorate stress-compromised skin with highly-specialised, potent formulas, and to redefine skincare as as a tool for self-connection.

REOME exists at the intersection of skin science and grounding practice; restoring skin equilibrium—and a flow state for self. A brand with a singular intention: to heal skin impaired by extended periods of chronic stress, REOME formulas are powered by advanced biotech and bio-fermented actives to restore its innate health and luminosity. 

In an age of existential stress, the gesture of applying skincare has become one of heightened value. A sensorial pleasure that engages the senses, it’s a panacea to our hyper-digitised world.

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Active Recovery Broth

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REOME's mission is to restore the skin’s innate health and vibrancy. We see skincare as a verb — an act of self-regard. To tend to skin is to tend to self. 

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Our best-selling daily serum, ACTIVE RECOVERY BROTH, clinically proven to transform tired, stressed skin, is now available in a new travel-friendly edition. 

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I use a serum, currently REOME Active Recovery Broth, which is fantastic. I don't see myself stopping using it when this bottle runs out - it's amazing at smoothing, nourishing and evening things out: you wake up looking better than when you went to bed.

Active Recovery Broth marks the brand's maiden voyage: a serum balancing the yin and yang of bio-ferments and biomimetics. Able to slip into both long-winded and low-key routines alike, it's no doubt already a staple for many.

Identifying the need to equip skin to combat the effects of the hyper-digitalised world, acupuncturist Joanna Ellner, who was a beauty journalist for 15 years, has founded a new skincare brand, REOME

REOME's Active Recovery Broth 28-month fermented bioactives and probiotics nourish the skin's natural lipids, thus helping to fortify the barrier against trans-epidermal water loss

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Refined skincare formulas to revive stressed skin—and encourage        self-connection

A concentrated, micro-fine serum powered by a blend of clinically proven bio-ferments and nine biomimetic actives, to tackle the effects of long-term stress on skin, repair the barrier and super-charge cellular activity, for brighter, healthier, plumper-looking skin. For all skin types.

<p data-mce-fragment="1">A concentrated, micro-fine serum powered by a blend of clinically proven bio-ferments and nine biomimetic actives, to tackle the effects of long-term stress on skin, repair the barrier and super-charge cellular activity, for brighter, healthier, plumper-looking skin. For all skin types.</p>

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